But here's the tricky part - you shouldn’t tweet to them (unless you want your profile to look spammy). The easiest way to contact upvoters is via Twitter. People who upvoted the previous version of your product or similar tools.Start building your relations weeks before the launch.Īsk mentors who helped kick-start your start-up on Product Hunt. I hope it’s obvious that you shouldn’t start the conversation with “Hi! Could you please upvote my product!”. If you don’t know any influencers yet, you can use Buzzsumo to find them. You can mention that you’ve just launched it on Product Hunt and will appreciate their feedback. When launching a new product, it’s worth to show it to the influencers from your industry. Ask them if they know Product Hunt, make a list of the clients who use it, and go back to them on the launch day. Your existing clients or beta testers can be your brand ambassadors. Who could help you with getting upvotes then? Asking your colleagues could be risky as well - a few votes from the same IP can also get you in trouble. Don’t ask people to create a Product Hunt profile just to upvote your product - the mechanism finds such upvotes spammy and might lower your position. People say that Product Hunt is a place where you have to bring the party to start it out - it is important to provide some upvotes at the beginning. I’ve launched one of our products on a day of iPhone X premiere and actually, we got bigger traffic than usual. On the other hand, during the big-fat-launch days, traffic on Product Hunt is higher so you can benefit from that. This is because you might be 100% sure that you’ll not be the #1 that day. Choose the day, find the peopleĪll the Product Hunt guides discourage from launching a new product when there are some other big fat launches, for example on a day of Apple conference. You can also create a dedicated landing page on your website and link to it from your product page on Product Hunt. You don’t need any help from PH to make it - you can simply mention your discount code in the welcome comment. I recommend to think about a special promo for Product Hunt users only for example 30% on the first payment. It lets you gather emails of your future users and beta testers. It allows you to create a landing page on Product Hunt for products that are not ready yet. Recently Product Hunt has showed a new tool: Ship. Įven before your product is launched as a beta version, you can gather some feedback and new users. I suggest you to reach me via Twitter or ask one of these guys 500 Top Hunters of Product Hunt. You can also ask some other Hunter to publish the product for you. To hunt a new product, you’ll have to be a contributor. Thanks to that, you’ll see how things work and (after spending some time on PH) you’ll gain this intuition on what Product Huntians like and what they definitely don't. Test the tools, comment on them, make a list of your favorite products. Spend there some time, give it some love, connect your account with your social media profiles (you’ll gain more followers), explore new products and follow their makers. It must be a personal account - not an account of your company.ĭon’t be one of those users who create an account and forget about it until they need to promote something. The very first step is creating an account and spending some time on Product Hunt. Step 1: Before the launch - get prepared Create an account, find a Hunter or become one Today we’ll focus on getting to the “popular” section. Long story short: the Product Hunt game is worth the effort. Plus, there are a lot of journalists who monitor Product Hunt and use it to find topics to their publications. What is more, Product Hunt promotes the best products in their favored newsletter and in social media. The most popular products get badges (“#1 Product of the day” badge, “#1 Product of the month” badge etc.) and even the Golden Kitty Award by the end of a year! Not getting enough upvotes means staying in the ‘newest’ section where only a several dozens of people will check the product. If it gets a lot of upvotes it goes to the “popular” and everybody who opens Product Hunt will see it. The first thing you’ll notice on Product Hunt are two sections - “ newest” and “ popular”.Įvery new product goes straight to the “newest” section on Product Hunt. This is a guide I wish I’ve read before I started my Product Hunt journey. I can tell you how to find the first snowflakes that will start the snowball effect (and maybe also a snowman!). It can help you to reach your first users, testers, investors, journalists and more!Īfter submitting over a dozen tools on Product Hunt (and reading the whole Internet about it), I gained enough knowledge to teach you how to squeeze the most out of this platform. Product Hunt (PH for short) is definitely the place to be when you launch a new product. Copy link to clipboard Link copied to clipboard
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